Comparison
Hootsuite vs Metricool
Hootsuite and Metricool are both popular social media tools. Here is how they compare on price, free plan and networks.
Side-by-side comparison
| Hootsuite | Metricool | Planifly | |
|---|---|---|---|
| Starting price | Standard from $99/month (billed yearly) | Starter from $20/month (yearly) or $25 monthly | From $19/month |
| Free plan | No | Free: 1 brand, 20 scheduled posts per month, no LinkedIn or X | No |
| Free trial | 14 days | None | 7 days |
| Networks | 8 — Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads | 10 — Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, LinkedIn, Google Business Profile | 10 — Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Telegram |
| Telegram | No | No | Yes |
| YouTube | Yes | Yes | Yes |
Competitor prices read on their official pricing pages on November 2, 2026. They can change — check the competitor’s site before deciding.
Supported networks
Only on Hootsuite
—
On both
Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads
Only on Metricool
Bluesky, Google Business Profile
Hootsuite
An enterprise-grade suite for large teams: publishing, listening, ads and reporting.
Where Hootsuite shines
- Very complete feature set
- Social listening and advanced reporting
- Many third-party integrations
What to know before choosing Hootsuite
- No free plan
- Expensive for freelancers and small businesses
- Up to 10 accounts on the entry plan
Metricool
An analytics-first tool that also schedules, with ads reporting for Meta, Google and TikTok.
Where Metricool shines
- Strong analytics and competitor tracking
- Ads reporting
- Free plan available
What to know before choosing Metricool
- X requires a paid add-on
- Free plan excludes LinkedIn and X
- No Telegram
A third option: Planifly
- Unlimited scheduled posts on every plan — no per-post quota.
- 10 networks, including TikTok Direct Post, YouTube, Pinterest, Threads, Bluesky and Telegram.
- 7-day free trial; in Africa the trial starts without a card and plans can be paid in FCFA with mobile money.
- Interface in French and English, with iOS and Android apps.
- Connects to ChatGPT and other AI assistants (MCP) to draft and schedule posts from a conversation.
Other comparisons
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