Comparison
Hootsuite vs Swello
Hootsuite and Swello are both popular social media tools. Here is how they compare on price, free plan and networks.
Side-by-side comparison
| Hootsuite | Swello | Planifly | |
|---|---|---|---|
| Starting price | Standard from $99/month (billed yearly) | Medium from €19/month (billed yearly) | From $19/month |
| Free plan | No | Free forever: 5 profiles, 40 scheduled posts per month | No |
| Free trial | 14 days | 7 days | 7 days |
| Networks | 8 — Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads | 7 — LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook, X | 10 — Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Telegram |
| Telegram | No | No | Yes |
| YouTube | Yes | No | Yes |
Competitor prices read on their official pricing pages on November 2, 2026. They can change — check the competitor’s site before deciding.
Supported networks
Only on Hootsuite
YouTube, Pinterest
On both
Facebook, Instagram, X, LinkedIn, TikTok, Threads
Only on Swello
Bluesky
Hootsuite
An enterprise-grade suite for large teams: publishing, listening, ads and reporting.
Where Hootsuite shines
- Very complete feature set
- Social listening and advanced reporting
- Many third-party integrations
What to know before choosing Hootsuite
- No free plan
- Expensive for freelancers and small businesses
- Up to 10 accounts on the entry plan
Swello
A French social media tool for small teams and agencies.
Where Swello shines
- French company and support
- Free plan
- Simple interface
What to know before choosing Swello
- 5 profiles and 1 user on the entry plan
- No YouTube, Pinterest or Telegram listed
- Priced in euros only
A third option: Planifly
- Unlimited scheduled posts on every plan — no per-post quota.
- 10 networks, including TikTok Direct Post, YouTube, Pinterest, Threads, Bluesky and Telegram.
- 7-day free trial; in Africa the trial starts without a card and plans can be paid in FCFA with mobile money.
- Interface in French and English, with iOS and Android apps.
- Connects to ChatGPT and other AI assistants (MCP) to draft and schedule posts from a conversation.
Plan a whole week of content in one sitting
Connect your accounts, write once, adapt per network and let Planifly publish at the right time.
Start your free trial