Comparison
Metricool vs Swello
Metricool and Swello are both popular social media tools. Here is how they compare on price, free plan and networks.
Side-by-side comparison
| Metricool | Swello | Planifly | |
|---|---|---|---|
| Starting price | Starter from $20/month (yearly) or $25 monthly | Medium from €19/month (billed yearly) | From $19/month |
| Free plan | Free: 1 brand, 20 scheduled posts per month, no LinkedIn or X | Free forever: 5 profiles, 40 scheduled posts per month | No |
| Free trial | None | 7 days | 7 days |
| Networks | 10 — Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, LinkedIn, Google Business Profile | 7 — LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook, X | 10 — Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Telegram |
| Telegram | No | No | Yes |
| YouTube | Yes | No | Yes |
Competitor prices read on their official pricing pages on November 2, 2026. They can change — check the competitor’s site before deciding.
Supported networks
Only on Metricool
Pinterest, YouTube, Google Business Profile
On both
Facebook, Instagram, Threads, X, Bluesky, TikTok, LinkedIn
Only on Swello
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Metricool
An analytics-first tool that also schedules, with ads reporting for Meta, Google and TikTok.
Where Metricool shines
- Strong analytics and competitor tracking
- Ads reporting
- Free plan available
What to know before choosing Metricool
- X requires a paid add-on
- Free plan excludes LinkedIn and X
- No Telegram
Swello
A French social media tool for small teams and agencies.
Where Swello shines
- French company and support
- Free plan
- Simple interface
What to know before choosing Swello
- 5 profiles and 1 user on the entry plan
- No YouTube, Pinterest or Telegram listed
- Priced in euros only
A third option: Planifly
- Unlimited scheduled posts on every plan — no per-post quota.
- 10 networks, including TikTok Direct Post, YouTube, Pinterest, Threads, Bluesky and Telegram.
- 7-day free trial; in Africa the trial starts without a card and plans can be paid in FCFA with mobile money.
- Interface in French and English, with iOS and Android apps.
- Connects to ChatGPT and other AI assistants (MCP) to draft and schedule posts from a conversation.
Plan a whole week of content in one sitting
Connect your accounts, write once, adapt per network and let Planifly publish at the right time.
Start your free trial