Comparison
Sprout Social vs Metricool
Sprout Social and Metricool are both popular social media tools. Here is how they compare on price, free plan and networks.
Side-by-side comparison
| Sprout Social | Metricool | Planifly | |
|---|---|---|---|
| Starting price | Essentials from $79 per seat/month (yearly) or $99 monthly | Starter from $20/month (yearly) or $25 monthly | From $19/month |
| Free plan | No | Free: 1 brand, 20 scheduled posts per month, no LinkedIn or X | No |
| Free trial | 30 days, no card | None | 7 days |
| Networks | 8 — Facebook, X, Instagram, LinkedIn, Threads, Pinterest, TikTok, YouTube | 10 — Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, LinkedIn, Google Business Profile | 10 — Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Telegram |
| Telegram | No | No | Yes |
| YouTube | Yes | Yes | Yes |
Competitor prices read on their official pricing pages on November 2, 2026. They can change — check the competitor’s site before deciding.
Supported networks
Only on Sprout Social
—
On both
Facebook, X, Instagram, LinkedIn, Threads, Pinterest, TikTok, YouTube
Only on Metricool
Bluesky, Google Business Profile
Sprout Social
A premium platform for marketing teams, with deep analytics and a unified inbox.
Where Sprout Social shines
- Excellent reporting
- Unified social inbox
- Long trial without a card
What to know before choosing Sprout Social
- Priced per seat — a team quickly costs hundreds per month
- 5 social profiles on the entry plan
- No free plan
Metricool
An analytics-first tool that also schedules, with ads reporting for Meta, Google and TikTok.
Where Metricool shines
- Strong analytics and competitor tracking
- Ads reporting
- Free plan available
What to know before choosing Metricool
- X requires a paid add-on
- Free plan excludes LinkedIn and X
- No Telegram
A third option: Planifly
- Unlimited scheduled posts on every plan — no per-post quota.
- 10 networks, including TikTok Direct Post, YouTube, Pinterest, Threads, Bluesky and Telegram.
- 7-day free trial; in Africa the trial starts without a card and plans can be paid in FCFA with mobile money.
- Interface in French and English, with iOS and Android apps.
- Connects to ChatGPT and other AI assistants (MCP) to draft and schedule posts from a conversation.
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- Metricool vs Agorapulse
- Metricool vs Postiz
- Metricool vs Swello
- Metricool vs Planable
Plan a whole week of content in one sitting
Connect your accounts, write once, adapt per network and let Planifly publish at the right time.
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