Comparison
Hootsuite vs Later
Hootsuite and Later are both popular social media tools. Here is how they compare on price, free plan and networks.
Side-by-side comparison
| Hootsuite | Later | Planifly | |
|---|---|---|---|
| Starting price | Standard from $99/month (billed yearly) | Starter from $18.75/month (billed yearly) | From $19/month |
| Free plan | No | No | No |
| Free trial | 14 days | 14 days | 7 days |
| Networks | 8 — Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads | 8 — Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube, Snapchat | 10 — Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Telegram |
| Telegram | No | No | Yes |
| YouTube | Yes | Yes | Yes |
Competitor prices read on their official pricing pages on November 2, 2026. They can change — check the competitor’s site before deciding.
Supported networks
Only on Hootsuite
X
On both
Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads
Only on Later
Snapchat
Hootsuite
An enterprise-grade suite for large teams: publishing, listening, ads and reporting.
Where Hootsuite shines
- Very complete feature set
- Social listening and advanced reporting
- Many third-party integrations
What to know before choosing Hootsuite
- No free plan
- Expensive for freelancers and small businesses
- Up to 10 accounts on the entry plan
Later
A visual planner born on Instagram, popular with creators and brands.
Where Later shines
- Visual feed planning
- Link-in-bio tool
- Supports Snapchat
What to know before choosing Later
- Starter caps you at 30 posts per profile per month
- One social set (one profile per network) on Starter
- No X, Bluesky or Telegram
A third option: Planifly
- Unlimited scheduled posts on every plan — no per-post quota.
- 10 networks, including TikTok Direct Post, YouTube, Pinterest, Threads, Bluesky and Telegram.
- 7-day free trial; in Africa the trial starts without a card and plans can be paid in FCFA with mobile money.
- Interface in French and English, with iOS and Android apps.
- Connects to ChatGPT and other AI assistants (MCP) to draft and schedule posts from a conversation.
Plan a whole week of content in one sitting
Connect your accounts, write once, adapt per network and let Planifly publish at the right time.
Start your free trial